Step 3: Pumping some iron. Creating an online presence.

“The Internet is becoming the town square for the global village of tomorrow.” – Bill Gates Does your organization have a website? More importantly does your business have an effective website? What about Facebook, Twitter, Instagram, Pinterest, and all the other social media programs du jour? Your online presence is your opportunity to make a good first impression. If you are in the business to business world, one study found that 94% of business buyers do some form of online search before contacting a business.* When it comes to individual… Read More

Step 2: The warm up. How do you brand your business?

“Start unknown. Finish unforgettable.” – Nike Now that the foundation is set with your marketing plan, the next step is to create a brand image for your business. A brand image is what sets you apart from your competition. It is how people will recognize you and your company from here on out. You may have started out unknown, but the work you will put into building your brand image will help you become unforgettable. The cornerstone for your brand identity is your logo. Do you have one? If you… Read More

Get Marketing Muscle Step 1: Goal Assessment

“The fight is won or lost far away from witnesses, behind the lines, in the gym, and out there on the road, long before I dance under those lights.” – Muhammad Ali Step 1: Goal Assessment This is the foundation to gain the marketing muscle you are striving for. It is all about goal setting, planning, and setting your mission. Do not attempt to market your business without going through this step. Skipping this step is equivalent to jumping into a gym after being missing in action for an entire… Read More

Meet small business owner, Steve.

Meet Steve. He loves working on cars. It is his true passion. That’s why he started Steve’s Auto Repair five years ago. Steve started out small and built up a loyal following of clients over the years. He prides himself in the service and value that he offers his clients. Steve’s business is running pretty well, but the fourth quarter of the year his business consistently drops due to the holiday season. It’s becoming a big problem and something needs to change. Advertising is on his to-do list, but the… Read More

Photographing your digital billboard

I must admit I have struggled taking good quality photos of digital signs and billboards for years. Unfortunately, the convenience of snapping a photo on your iPhone does not apply when photographing a digital sign. If you have ever tried taking a photo of a digital billboard, you are very familiar with the “tiling” that appears (see example below). The “tiling” look when the camera settings are not correct. I recently purchased a Samsung digital camera. I am not a tech nerd – so I was a little intimidated by… Read More

Do billboards even work?

Do you need more proof that outdoor advertising is effective? Here are some interesting stats and facts about the travel habits of Americans – conducted by Arbitron. Arbitron, a media research company, recently conducted an Out-of-Home (OOH) advertising study. The study provides a detailed examination of America’s travel habits and its exposure to outdoor advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of America’s on-the-go consumers. The vast majority of U.S. adults have the opportunity to be… Read More

How often should you change your message?

Studies have shown the length of time a campaign remains effective is not necessarily the result of too much frequency but rather the creative treatment. Some of the many factors which may shorten or lengthen the effective life of an ad are: Advertising Message The complexity and relevance of the message, as well as the style used to communicate to a consumer have an impact on the length of effectiveness. While intriguing executions gain the most attention in the short term, if the solution is too difficult to grasp or… Read More

7 Billboard Design Tips

We have all seem them. The busy billboards, jam-packed with information. It’s easy to make the mistake of wanting to fill a billboard that is 300+ square feet with information about your business. In the case of billboards, however, the old adage “Less is More” rings true. Here are 7 tips to help you maximize your billboard design: 1. Keep it simple. 7-10 words of copy, maximum. 2. Use 1 point of contact, maximum. A website, phone number, street address, etc are not ALL needed in your ad. Choose one,… Read More

5 “Free” Advertising Programs

I often get asked, “What can I start doing today to advertise my small business without spending a dime on advertising?” Here are 5 tips that you can start implementing today, without dropping a penny from your marketing budget: Social Media. Depending on the type of business, you should strongly consider getting a Facebook, Twitter, Instagram, Pinterest, YouTube, and whatever else the social media du jour may be. Of course, deciding which one or ones your business should sign up for is an entirely separate blog article in and of… Read More