“The Internet is becoming the town square for the global village of tomorrow.”
– Bill Gates
Does your organization have a website? More importantly does your business have an effective website?
Your online presence is your opportunity to make a good first impression. If you are in the business to business world, one study found that 94% of business buyers do some form of online search before contacting a business.* When it comes to individual consumers – they visit 10.4 online sources before making a purchase!*
While an online presence is important for securing a good first impression, it also plays a fundamental role in supporting your entire marketing program. An online presence provides your potential customer the ability to find out more about your product and services. Make it easy for your prospects to find out who you are and what you can do for them.
Whether you hand a potential customer a business card or conduct a billboard campaign in your market, it is vital to include information on how that potential customer can find out more.
In many instances, if your business cannot be found from a simple Google search; you simply do not exist. You can’t compete if you don’t show up for the game. Make sure your online strategy allows you to compete.
Kessler Outdoor Advertising offers web design and search engine optimization (SEO) services through our sister company, K2 Media, Inc.
To learn more about how we can help your business be found, contact K2 Media, Inc. today.