Billboard advertising is one of the most cost-effective forms of advertising for any industry, and that rings true for the political industry as well! Outdoor advertising costs less than radio, TV or print.
Here are 10 benefits of using billboards for your political campaign:
- ALWAYS ON –BREAKS THROUGH THE CLUTTER: Cannot be delayed,skipped, turned off, and produces the highest ad recall.
- BUILDS AWARENESS & NAME ID: Builds awareness rapidly, and magnifies audience impressions through earned media—social and traditional news media.
- AMPLIFICATION & VALUE: Improves all media investments by increasing the reach of all channels, including TV and digital.
- TARGETING: Targetability by geographic location or by key demographic groups with OOH ratings.
- SPEED & FLEXIBILITY: Digital OOH offers instantaneous message updates and as many changes as needed.
- ENHANCES DIGITAL: Increases ROI for search advertising by 40%, and more efficient at driving online activation than all traditional media and banner ads.
- MOBILE ENGAGEMENT: OOH prompts 66% of adult travelers to take actions on their mobile device, including 42% who search and 32% who visit advertiser websites.
- REACHES HIGH PROPENSITY VOTERS: Over-indexes with some of the most likely voters -adults 25–54, HHI $100K+, those with advanced degrees.
- REACHES DIVERSE VOTERS: OOH reaches voting minority blocs — over- indexes with Black and Hispanic audiences.
- REACHES YOUNG VOTERS: Adults 18–34 are the segment most heavily engaged with OOH media.
We can help you reach Ohio voters in the 14 counties across the state on both traditional vinyl billboards as well as digital billboards. We offer weekly rates on all of our digital billboards.
Please contact us to learn more about how our outdoor advertising programs can positively impact your political campaign!
Source: Outdoor Advertising Association of America.
