OOH Drives More Online Activity Than Banner Ads

Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and other offline media. According to the Ads Driving Online Activity survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH advertising indexes at nearly three times the expected rate given its relative ad spend. For example, OOH media accounts for 22 percent of… Read More

10 Benefits of using billboards for Political Campaigns

Billboard advertising is one of the most cost-effective forms of advertising for any industry, and that rings true for the political industry as well! Outdoor advertising costs less than radio, TV or print. Here are 10 benefits of using billboards for your political campaign: ALWAYS ON –BREAKS THROUGH THE CLUTTER: Cannot be delayed,skipped, turned off, and produces the highest ad recall. BUILDS AWARENESS & NAME ID: Builds awareness rapidly, and magnifies audience impressions through earned media—social and traditional news media. AMPLIFICATION & VALUE: Improves all media investments by increasing the… Read More

Photographing your digital billboard

I must admit I have struggled taking good quality photos of digital signs and billboards for years. Unfortunately, the convenience of snapping a photo on your iPhone does not apply when photographing a digital sign. If you have ever tried taking a photo of a digital billboard, you are very familiar with the “tiling” that appears (see example below). The “tiling” look when the camera settings are not correct. I recently purchased a Samsung digital camera. I am not a tech nerd – so I was a little intimidated by… Read More

Do billboards even work?

Do you need more proof that outdoor advertising is effective? Here are some interesting stats and facts about the travel habits of Americans – conducted by Arbitron. Arbitron, a media research company, recently conducted an Out-of-Home (OOH) advertising study. The study provides a detailed examination of America’s travel habits and its exposure to outdoor advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of America’s on-the-go consumers. The vast majority of U.S. adults have the opportunity to be… Read More

How often should you change your message?

Studies have shown the length of time a campaign remains effective is not necessarily the result of too much frequency but rather the creative treatment. Some of the many factors which may shorten or lengthen the effective life of an ad are: Advertising Message The complexity and relevance of the message, as well as the style used to communicate to a consumer have an impact on the length of effectiveness. While intriguing executions gain the most attention in the short term, if the solution is too difficult to grasp or… Read More

7 Billboard Design Tips

We have all seem them. The busy billboards, jam-packed with information. It’s easy to make the mistake of wanting to fill a billboard that is 300+ square feet with information about your business. In the case of billboards, however, the old adage “Less is More” rings true. Here are 7 tips to help you maximize your billboard design: 1. Keep it simple. 7-10 words of copy, maximum. 2. Use 1 point of contact, maximum. A website, phone number, street address, etc are not ALL needed in your ad. Choose one,… Read More

5 “Free” Advertising Programs

I often get asked, “What can I start doing today to advertise my small business without spending a dime on advertising?” Here are 5 tips that you can start implementing today, without dropping a penny from your marketing budget: Social Media. Depending on the type of business, you should strongly consider getting a Facebook, Twitter, Instagram, Pinterest, YouTube, and whatever else the social media du jour may be. Of course, deciding which one or ones your business should sign up for is an entirely separate blog article in and of… Read More