OOH Drives More Online Activity Than Banner Ads
Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and other offline media. According to the Ads Driving Online Activity survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH advertising indexes at nearly three times the expected rate given its relative ad spend. For example, OOH media accounts for 22 percent of… Read More